BrightFunnel Raises $2.5M For Its Marketing Prediction Software

TechCrunch

Marketing startup BrightFunnel is announcing that it has raised $2.5 million in seed funding.

I last wrote about the company in January, after it raised an « advisory round » totaling what co-founder and CEO Nadim Hossain said was just under $1 million.

At the time, Hossain told me that his goal was to build « the Google self-driving car for marketers, » though he acknowledged he wasn’t quite there yet. The current BrightFunnel product may not completely automate marketing campaigns, but it does offer data about which campaigns and channels are performing well, and it points marketers to actions that will likely lead to increased revenue. It integrates with existing marketing automation products like Marketo, Pardot, Act-On Software, and Hubspot.

In the past 10 months, Hossain said BrightFunnel’s vision has been « doubly and triply validated, » with the team doubling in size and the customer base tripling. (Those customers include Nimble Storage, HootSuite…

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