mParticle Raises $1.5M, Aims To Become The Platform For Mobile Data Integration

TechCrunch

Mobile data startup mParticle has raised $1.5 million in an additional round of seed funding.

The company, which says it previously raised $4.5 million, is working to become the data integration platform for mobile developers. In other words, instead of installing a bunch of different SDKs to collect data, app developers can just integrate with mParticle.

The platform will then take care of gathering the data and passing it on to different services. That, in turn, means the developer can try out new services without worrying about hurting the performance of their app or going through the App Store approval process each time.

For example, co-founder and CEO Michael Katz told me that mParticle developers often integrate with a crash reporting tool, plus at least one analytics product, plus another product for push notifications, and another for email, and yet another for ad attribution. Without a service like mParticle…

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