The Key To Raising Your Seed Extension Round

TechCrunch

Editor’s note:Jonathan Friedman is a Partner at LionBird, Israel and Chicago’s most active digital health investor, and blogs about the venture capital point of view at VCPOV.com.

Given the growth in seed funding driven by the combined forces of the « Micro-VC glut » and increasing activity by angel investors (often via crowd funding), it’s become increasingly common to meet so called “Seed Orphans” looking to raise seed extension rounds. These companies often have good teams that have achieved solid initial traction, but were asked by Round A VCs to “come back when you’ve achieved more traction,” which, in essence, is like giving a soft no.

Fake It Till You Make It

Some would advise these startups to “fake it till you make it,” which translates into exaggerating your traction via a variety of tactics, commonly seen on pitch days. This is okay, because…

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