Bebo attempts the near-impossible: A comeback

Gigaom

Remember the popular ’90s social networking app Bebo? Yeah, me neither.

The Facebook predecessor, which dominated British social networking for awhile, sold to AOL for $850 million in 2008. The corporate behemoth wasted no time at all in killing it.

But Bebo will not go softly into that dark night. In July of 2013, founder Michael Birch, with the help of his business wingman Shaan Puri, bought back the brand for a pittance of what he sold it for. Last week, he relaunched it.

The new Bebo is a whole new beast. Gone is the social network of yore, and in its place is — what else? — a chatting application.

Bebo is now all about the custom avatar, letting you pick from a range of hair styles, colors, skin tones, glasses, clothing, and accessories. Then when you chat with a friend on the app you can animate your avatar using…

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